Do you know the differences between IG vs TikTok? The influencer industry on Instagram is worth an estimated more than $1.7 billion dollars. So far in 2020, Instagram has seen more than half a million sponsored posts.
While 89% of marketers claim Instagram is the most essential channel for influencer marketing, TikTok, a relative newcomer, has quickly become one of the world’s most popular platforms in less than 2 years, and a rising platform for creators.
IG vs TikTok: Which Is The Best to Promote Brand?
And, with many social media channels and platforms from which to choose, deciding which one is ideal for your brand can be tough.
It may be a minefield, with everything from Facebook and Twitter to Instagram, TikTok, and, more lately, Bebo and Clubhouse, and it all depends on your business goals and which influencer you’d like to connect with.
So, let’s analyze TikTok and Instagram to determine which is better for your company.
Though Instagram is the most popular platform for influencer marketing, it is not always the best option for you and your business. Because each company’s requirements are unique, the platforms you’ll need to employ will change as well.
Instagram’s success is due to its versatility. With the ability to create and share professional-looking photographs as well as short and long-form videos, Instagram appeals to almost everyone, although this depends on your target market.
1. Features’ Content
On the major feeds, the content we see on Instagram is methodically curated. Instagram Stories are great for showcasing real-time, ‘on-the-fly’ footage, while features like Reels and IGTV allow influencers to showcase their enthusiasm and imagination for content creation.
To get the most out of your influencer campaign, the majority of Instagram users were between the ages of 25 and 34. This should connect with your brand’s target audience.
2. Analytic Tools
Instagram also has its own set of analytics tools, which allow businesses and influencers to track campaign metrics and results quickly and easily. This is helpful when determining the success of a campaign and what could be done better next time.
Not only that, but Instagram is a fantastic tool for fostering community and developing relationships with viewers, making it ideal for influencer marketing. Customer loyalty and engagement, after all, are critical.
It’s well-known for being able to distribute amusing short-form video content. TikTok, which started as a platform for users to share hilarious comedy sketches, lip-syncs, and join in viral dance trends, has since attracted a plethora of world-famous social media celebrities.
Charli and Dixie D’Amelio, Addison Rae, and Holly H all rose to fame on the app and have since gone on to become immensely successful influencers with flourishing online businesses. You can download tiktok videos of them offline using a downloader.
Like Instagram, TikTok allows users to comment, like, and share videos, but that’s where the similarities end. Despite the fact that there are no options for reposting or saving content, the app has 689 million monthly active users globally.
Since the onset of the Coronavirus pandemic in 2020, TikTok has surged in popularity and, in some respects, has dominated the social media world.
Influencer marketing is noted for its virality and one-of-a-kind content, which distinguishes it and makes it so influential.
A brand can work with a TikTok influencer in a variety of ways. Establishing challenges, which frequently go viral, is one way to ensure that your brand, products, and services are discovered.
2. Audiences and Analytic Tools
Almost 60% of TikTok users are between the ages of 16 and 24, which is something businesses should keep in mind to make sure their target audience and demographics match up.
TikTok also includes analytics tools where marketers can obtain data such as video views and profile views, as well as important information about an account’s followers, which is particularly valuable when looking for a new partnership or collaboration.
Both social media apps provide people with a completely different experience. TikTok and Instagram are fantastic for influencer marketing campaigns for their own reasons, with separate audiences and altogether different content offerings.
When it comes to TikTok vs Instagram, the question isn’t so much which one is better than the other, but which one best suits your company.
IG vs TikTok? Hm… Consider your target audience and the content you’d like to use to represent your brand and its products or services, and you’ll come up with an answer.